CONVENTIONS OF A MUSIC VIDEO

Conventions of a music video

·      Always going to hear lip syncing if you have a vocalist

·      Story line in music video- thought beats

·      Always cuts to the beat of the song

·      Music matches the visuals (editing)

·      Matches the paste of the song

·      Conscious use of close ups to sell the star image of the artist

·      Visual Lyrics on the screen

·      intertextual references when one text e.g music video looks like something else- homage/pastiche

·      scopiphilia- voyeurism

·      Sexual pleasure through looking at someone else in music videos this is through an additional lenses that look at the artist