Narrative, development, influence, genre, target audience, organic and conventions of a music video in relation to our idea

CREATIVE WAYS TO IMPROVE CAMERA AND EDITING SKILLS

Creative ways to improve camera and editing skills

We have looked at how to make our work look more professional. For example using the no film school in order to help us improve our camera and editing skills for our music video through genre in order to heighten the selling of the artists image.

In stranger things they used different shots.

For example:

- a close up of the girl at the start with a black background.

-They also used the ‘tilt’ effect to give the opportunity of transitions between shots.

- Depth of field effect

- Cut away shots to cut away from the lyrics

- Pan/ whip pan

- Dutch tilt

After watching the video stranger things I learnt that using an effect to fade in and out from one scene to the next heightens the suspense drawing in the audience more. I also learnt using a panning shot from one character to another in slow motion creates more tension for the audience which is more interesting.

Furthermore I liked how in stranger things they used a 'tilt down' from one character and faded it into another scene as this caught my attention and made me more anxious so want to watch more. To emphasis on this the dark lighting used here also added to the tension of the scene.

From watching stranger things I learnt clever editing techniques to use in order to merge different shots I will film for an extra effect to keep the audience intrigued.

MOOD BOARD

We decided to create a mood board that would include a range of photos to represent our music video and its narrative. In order to do this we depicted the aspects of our music video idea and searched for photos that may represent it.

Our mood board further influenced our idea from looking at photos of people working out as this gave us inspiration of outfit ideas such as leotards and leggings. We also got inspiration for the DJ for our lighting as we used flashing lights for a strobe effect. Looking at photos of gyms also helped us as we could see what equipment we could use for our video which helped us planning different routines we would film. 

BELOW IS OUR MOOD BOARD

MUSIC VIDEOS SIMILAR TO OUR IDEA

COSTUMES, PROPS AND SETTINGS FOR OUR MUSIC VIDEO

LOOKING AT WORKOUT ROUTINES

SONG CHOICES FOR OUR MUSIC VIDEO

SHOT CHOICES

SHOT CHOICE	REASON FOR SHOT CHOICE
CLOSE UP	To emphasis on the sweat on the girls faces during the dance class Showing the girls reaction to finding out the instructor is homosexual DJ Girls putting on lipstick and drinking water Girls lifting weights
WIDE SHOT	Dance studio to highlight the girls standing in rows following the instructor In the gym of the girls getting prepared
TRACKING SHOT	Following the instructor walking around the dance studio Following the girls getting out the car and walking into the studio
MID SHOT	Girls following the dance routine when using arm actions
TWO SHOT	At the end when the boyfriend walks in to highlight how they are a couple
SHOT REVERSE SHOT	The girls reaction back to the boyfriend walking in
OVER THE SHOULDER SHOT	From behind the girls looking at the instructor
TILT	Of the boyfriend when he walks in to show his clothing
PAN	Of the dance studio
SHALLOW FOCUS	Instructor is in focus whilst the background is less focused to highlight his dominance
DUTCH TILT	The ‘camp’ boyfriends entrance
FOCUS PULLS	Changing the focus from the instructor to the girls copying him

RESEARCH OF LOCATIONS

Music video idea

CHANGE OF OUR IDEA

We originally as a group came up with 4 different ideas. The main one being a boy who expresses himself through dance. However we decided not to do this idea as we found it to basic and similar to a lot of music videos. Therefore as a group we have changed our idea. 

Analysis of different music genres

Laura Mulvey and the male gaze

Laura Mulvey and the male gaze in music videos

Laura discussed how the camera assumes the place of the male spectator which therefore make the audience view the male perspective in music videos. This highlights how the male gaze shows how men objectify women whereas men are seen as objects. The camera also uses more slow motion shots, tilts and pans of female characters to show them being objectified by the male gaze.

Example of the male gaze is Rihanna music video

In her music there is a lot of close ups of her body, this represents the male perspective of what they see in a women. There is also lots of quick cuts of Rhianna dressed in a sexual way which are shot at different angles.