Analyses of Year 13 music video and the advanced portfolio pros and cons

The purpose of the promotional brief in year 13

Sell the song

To entertain and show off the artists talents

To give the audience a better understanding of the song

Pros of creating a music video in year 13

·       -More freedom when choosing the genre of our song as before we could only make a thriller 

·      - It can be filmed at any location which gives more variety and we can choose the best location to match our song 

·     -  We can be more creative as we have 4 minutes rather than 2 minutes which we had for our Thriller

The cons of creating a music video in year 13

·       -its hard to learn the lyrics to a song which means the lip syncing can be out of time 

·      - Harder to edit in time with the music

·     -  Hard to make it not seem repetitive because most songs have the same lyrics as the chorus is repeated a lot

       My opinion on the year 13 video we watched 

Narrative is not entirely clear, but is alluded to through the lyrics as she goes 
shopping t get over a boy. Therefore the lyrics match the visuals on the screen demonstrate kissing and allude to the notion of love.

The video sells the artist as innocent and sweet, but the visuals sell the artist as being more independent and not sexualized.  Through the visuals she is sold as a mixture of Taylor Swift and Florence and he machine and the backdrop of graffiti and urban streets help reinforce her independence. These are used to help sell the singer as organic rather than a synthetic pop star aimed at a mainstream teenage and pre-teen audience.

Quick cuts and whip pans help sell the authenticity of the artist and maintain the video is cut to the beat. Clothing and close ups also reinforce the artists image as it helps sell her as the girl-next-door type who is sweet and constructed to sell her sexuality like Britney/Nicky Minaj/ Katie Perry.

I liked the location of the music video as it emphasized on the song. I also liked how the star wrote her own song as it made the song link to her personality. However I disliked her clothing.