-Keith Negus- producing
pop
- Identities two distinct ways of thinking about potential artists from within
the music industry
-These ideologies shape the way in which the artists images and careers are
developed and the way that they are marketed towards specific target audiences
-The organic ideology of creativity
-The synthetic ideology of creativity.
Developed over time and they are
musicians they are musicians who write there own songs they are not
manufactured by there own record companies. Get to develop there own image and
focus on live performance.
These type of artists tend to have longer careers and are focused on a matura
audience.
EXAMPLES
- Ed Sheeran, The beatles, Elvis,
Arctic monkeys, Chance the rapper, Eminem
Synthetic Ideology of
Creativity 2
- Emphasis is given to
playlist, TV promotion and looks to promoting first albums. Essentially all X
factor winners.
EXAMPLES
One Direction,
Little mix, JLS, The Wanted,
- Identities two distinct ways of thinking about potential artists from within the music industry
-These ideologies shape the way in which the artists images and careers are developed and the way that they are marketed towards specific target audiences
-The organic ideology of creativity
-The synthetic ideology of creativity.
These type of artists tend to have longer careers and are focused on a matura audience.
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